Friday, November 16, 2007

You can't always see the gritted teeth behind the smiley

This is the kind of lawsuit that I think will give lawyers and litigation a bad name among the public. (HT: Pittsblog for writing about the suit and some of its anticipated problems.) The notion that a company can claim an exclusive right to draw a facial expression that is at least as old as the human race on a cookie seems absurd. Although lawyers can picture how the case might go either way, I think the public is going to see through it all to recognize the fierce greed that motivates a lawsuit like this.

If you give someone a smile you lose nothing, and can gain so much. If you sue to defend a claimed exclusive right to draw smiles, there is nothing to gain but perhaps a lot of money. I am likely to remember the obvious greed behind the smiley the next time I dine at an Eat'nPark and see the display of cookies at the counter as I leave.

Those aren't friendly smiles on the cookies. They are just the distracting smiles of someone who is eyeing your wallet.

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1 comment:

Anonymous said...

They are greedy. They tried to sue my company, despite the fact that my design looked NOTHING like theirs. I told them I'd comply and remove the cookies, which I did. But I also sent all communications to the true owner of the mark in France and I hope they put the company out of business. They are bastards who only care about money.